In 2023-2024 I spearheaded the rebranding of SC2, a third-party logistics (3PL) provider, to emphasize their comprehensive logistics solutions. My work focused on maintaining the existing logo but pairing it with a minimalist aesthetic. I selected the Eurostile, Open Sans, and Calibri font families and adopted an elegant color palette of blues, grays, and whites to effectively convey professionalism and trust, ultimately enhancing the company’s brand identity.